Streaming companies are shifting from competing mainly for subscribers to becoming all-in-one destinations where viewers can discover, purchase and watch multiple services. Amazon remains the leader, with at least 49 million third-party subscriptions managed via Prime Video, while Roku and YouTube are expanding similar offerings. Netflix has reportedly held talks with Peacock and Fox One to integrate their content into a single app.

Creating the experience is one part of the challenge. Scaling it consistently is another. See how digital experiences come to life across environments and locations.

YouTube has surpassed live TV in daily viewership in the US, with 90% accessing YouTube on a typical weekday compared with 73% for live TV, according to an Attest survey. Viewers spend an average of three hours and 54 minutes daily on YouTube, TikTok and other social video platforms, 34 minutes more than on live TV and streaming services. Younger generations watch more YouTube, with Gen Z averaging two hours and 25 minutes daily.

Operation Bluebird, led by former Twitter trademark counsel Stephen Coates, has launched Twitter.now, a new social network focused on trust, transparency and user-controlled feeds. The platform's VERA AI system evaluates posts, provides sources and context, and assigns trust scores that users can use to filter their feeds instead of relying solely on an opaque algorithm.

Plaud One Explorer Edition is an AI-enabled pair of earbuds that can record calls, meetings and conversations while connected via 4G LTE, then transcribe and summarize them without needing a smartphone. The device integrates with Gmail, Notion, Google Calendar and Slack, allowing users to convert meeting discussions into tasks without manually transferring information.

AI is reshaping the retail landscape by becoming a new gateway for consumers to discover, compare and purchase products. This shift, known as agentic commerce, allows AI systems to understand shopper intent and make recommendations, potentially altering the traditional customer journey. Companies like Amazon and OpenAI are leading this transition with conversational shopping experiences, while retailers face the challenge of maintaining customer relationships as AI platforms mediate commerce.