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Oura publicly filed for an IPO on Thursday, and outside of delivering record shipments of its smart rings, it’s also been delivering something else for its investors: liquidity.
The Finnish-founded company spent $1.09 billion on stock repurchases during the first nine months of the fiscal year, according to the S-1, acquiring 27.9 million shares from its Seed, Series A, B, C, and C-1 shareholders.
These were partial exits, and the share buybacks account for 17% of its outstanding preferred stock. Forerunner Ventures, one of the startup’s largest shareholders, sold 1.6 million of its Series B shares for $65 million and remains a more than 5% stakeholder.
The company’s revenue has tripled over the last two years, reaching $1.21 billion in the first nine months of the 2026 fiscal year. Much of that has been driven by its fast-growing subscriber base. Oura doubled its paid users in a year, from 2.5 million to 5 million. That is proving to be a durable business: according to the S-1, subscriptions carry an 89% gross margin.
So far, for the first nine months of fiscal 2026, Oura sold 3.1 million rings, a record compared to last year’s total of 2.3 million sold.
But despite the rosy picture, Oura is only recently and barely profitable. For the first three quarters of fiscal 2026, Oura posted $60.8 million of net income against $1.21 billion in revenue. |