For the past year Trump's White House aides have been urging him to hit the road and talk to voters about their number one concern: stubbornly high inflation, something the president promised he would fix when he returned to office in 2025.
In his keynote speech in Dallas on Wednesday, Trump did briefly mention inflation, repeating what he has said in speeches all year – that the term "affordability" was a Democratic "hoax", and that prices were way down since he re-entered the White House, a claim at odds with economic data.
In his nearly two-hour address, Trump barely acknowledged the strain many Americans say they feel about the cost of living. It has been a constant theme of his public addresses this year and the central problem for Republicans heading into November's vote.
Trump has cast himself as the party's chief economic messenger but his words do not match the daily reality of high grocery and gas prices for American families. As some Republicans told my colleagues Nandita Bose and Nathan Layne in Dallas, they worry about his appeal to voters to make the election a referendum on him.
The convention speech was not an outlier. In an analysis of Trump's speeches billed as economic addresses that I conducted earlier this year, I found that Trump asserted inflation had been beaten or was greatly reduced almost 20 times and said prices were falling almost 30 times.
In Dallas Trump did make one extraordinary financial offer to voters: a $5,000 payment to every U.S. adult if Republicans win the midterms, although paying roughly $1.3 trillion into millions of bank accounts would probably increase inflation rather than lower it.
This week, Trump also pledged to send $500 checks to nearly 1 million Americans he claimed have been overcharged for government-run medical coverage. He and other speakers in Dallas also touted Trump's efforts to lower drug prices, a clear sign Republicans want to highlight the cost of health care as a political issue in the midterms.