Digiday Daily

September 14, 2026

Presented by

Google has been quietly scaling a pay-per-use AI licensing scheme for publishers. But critics say the program looks less like a meaningful payout and more like a legal fig leaf.

TOP STORY

AI Revenue Generation

Google rolls out pay-per-value AI licensing program to publishers

Google has been quietly scaling a pay-per-value AI licensing scheme for publishers. But critics say the program looks less like a meaningful payout and more like a legal fig leaf.

OTHER THINGS TO KNOW

Join AI Marketing Strategies on Sept. 24 in NYC for a day of actionable insights and real-world case studies on how brands and agencies are using AI to transform product discovery, personalization, creative, targeting and more.
AI has raised buyers’ expectations for speed, personalization and efficiency. Yet delivering a unified experience remains difficult when customer data, buying signals and campaign activity are spread across disconnected systems. Partner insights from Adobe.
Affiliate marketing credits whoever owns the final link before the transaction — even as brands invest in awareness, content, influencers and media to create demand before the actual purchase. Partner insights from Bluepear.

A MESSAGE FROM TATARI

Forward delivers an afternoon of big ideas and real playbooks in NYC

Forward 2026 brings together Reddit CEO Steve Huffman, former Jones Road Beauty CEO Cody Plofker and growth leaders from Liquid I.V., Manscaped, Thorne and Avocado Green Brands for a fast-moving, half-day forum of candid advertising insights and actionable tactics. Afterward, the conversation moves to The Glasshouse’s terrace for cocktails and networking. The event is free to attend, but space is limited.

Save a seat

MARKETING

Marketing on Platforms

OpenAI's next ChatGPT ad format: click to chat, not to site

The new format lets brands turn an ad click into a conversation with an AI agent inside ChatGPT, rather than sending users to their websites.

Google on Trial

As Google’s ad tech case nears its end, the antitrust fight moves to AI

Google avoided breakups in antitrust cases as AI ads and CTV draw scrutiny; see what regulators may target next.

PARTNER INSIGHTS FROM NEXXEN

How creative becomes a valuable part of the CTV test

The most useful creative standard for performance CTV is whether an ad helps marketers learn which messages, formats and audience pairings drive results, not whether the ad looks expensive.

The Creator Economy

What we’ve learned from the creator snafus at this year’s US Open

Everyone’s hating on creators at the US Open, but they’re here to stay in the tennis world, just perhaps with some adjustments.

PARTNER INSIGHTS FROM MOLOCO

Advertisers are taking different approaches to CTV incrementality

When measurement frameworks don’t suit specific channels, campaigns that are working get defunded and campaigns that aren’t get scaled.