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SEPTEMBER 16, 2026 |
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Key stat: Google owns six of the 15 most-visited US smartphone apps, led by YouTube at 176.7 million unique visitors and 75% reach, according to July data from Comscore. |
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Beyond the chart: |
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That grip is growing as social loosens its own. Social media apps' share of time spent on mobile phones fell to 41.4% in July, down 5.1% from April and the steepest three-month drop since
Apptopia began tracking it in 2023. |
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Google is extending the same distribution advantage into AI. Its
AI Mode now reaches 1 billion monthly users, and our analysts expect Google's AI chatbots to close within roughly 1 million users of ChatGPT by the end of this year. |
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Use this chart: Drop this in your mobile planning deck when the conversation defaults to social. Use it to show leadership where attention actually sits across search, video, mail, maps, and commerce, and to benchmark your own app's reach against the 15 apps your customers open every day. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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