Hi there,

Campaign measurement shouldn’t just tell you what happened after the budget is spent. It should help you make smarter decisions while your campaign is still running.

Join EMARKETER and MarketCast tomorrow for:

From Report Card to Intelligence System: What Measuring Outcomes Actually Changes
🗓️ September 17, 2026 
🕑 2:00pm ET / 11:00am PT

MarketCast CMO Kerel Cooper and FOX Corporation Senior Vice President of Ad Sales Research Kym Frank will explore:

• Why viewership and effectiveness are two different numbers
• How to measure against KPIs tied to sales lift, brand lift, and behavioral change
• What faster insights make possible before the opportunity to act passes

REGISTER NOW

We hope you’ll join us.
EMARKETER

Presented by MarketCast.