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SEPTEMBER 17, 2026 |
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Key stat: 72% of US B2B professionals use AI tools to research topics or trends, ahead of writing or editing content (63%) and data analysis or summarization (60%), according to an April report from Semrush. |
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Beyond the chart: |
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Meanwhile, all that usage has yet to buy back much time. Some 68% of AI-using employees in the UK and North America
save four hours or less per week, according to Section. |
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Use this chart: Drop this in your content strategy deck to show where AI actually sits in the B2B workday. Use it to argue for content built to get found and cited by models, not just ranked by search engines. Show it to leadership pushing automation-first AI budgets. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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