Since 1987, A.P.C. has made untreated, indigo-dyed Japanese denim its territory: an exclusive fabric that begins its life at the moment of purchase and develops a patina at the pace of the person who wears it. This season’s campaign reaffirms the beauty of this approach: every movement, every fold leaves a memory in the fabric.
WOMENMENBAGS
WOMENMENBAGS
 
 

Raw denim has been A.P.C.’s territory since 1987: an exclusive Japanese denim, untreated and dyed with indigo, which begins its life at purchase and develops a patina at the pace of the person who wears it. This season’s campaign reaffirms the beauty of this approach: every movement, every fold leaves a memory in the material.

 
DISCOVER THE DENIM
 
 

 
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