Companies like Opella are borrowing from the consumer brand playbook as they pivot around shifting...

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Wednesday, October 7, 2026

Digiday

How consumer healthcare brands are adapting FMCG media strategies

Companies like Opella are borrowing from the consumer brand playbook as they pivot around shifting health habits. Can they adapt FMCG marketing without also importing the issues facing that category?

Marketing Dive

TikTok broadens agentic AI play, brings global ad network to US

New products timed to Advertising Week see the video-sharing app boasting of its economic might ahead of the busy holiday season.

Search Engine Roundtable

Daily Search Forum Recap: October 6, 2026

Here is a recap of what happened in the search forums today...

Marketing Dive

How brands’ deeper creator deals are unlocking cost efficiencies, results

Marketers at Chili’s, Disney and Alaska Airlines spoke about how far the creator canvas has broadened at Advertising Week.

Hubspot

AEO for SEO: How to maintain search visibility as buyers move to answer engines

Search engine optimization (SEO) teams have long used rankings, organic traffic, and conversions to understand how people find and engage with content. Those signals still matter, but they don’t show whether a brand appears in AI-generated answers.

Chief Marketer

The Brief: Crypto Lakes and Coffee Revolutions

This week’s hot takes on hot topics in experiential marketing cover crypto lakes, tech-inspired beauty launches and the Boston Coffee Party.

Search Engine Roundtable

Google On Large Product Aggregator Websites

Google's John Mueller was asked why Google continues to crawl tons of pages on a large website but indexes only four of them, and why the home page isn't indexed. John categorized the site as a "large product aggregator."

Seth's Blog

Lobby expertise

Seth Godin's Blog on marketing, tribes and respect

Adweek

Inside Starbucks’ Marketing Machine with Global Chief Brand Officer Tressie Lieberman

How the cafe chain works with agencies, a PSL for every season, and more insights.

Adweek

Albertsons’ Retail Media Head Leaves Grocery Giant

Brian Monahan most recently spearheaded a branded content offering.

CMSWire

Why Customer Communities Are the Next Step Beyond Personalization

Personalization treats every customer as a party of one. The bigger opportunity is connecting customers who can solve each other's problems.Continue reading...

Digiday

Brian Monahan exits Albertsons Media Collective amid leadership shake-up

Former Dentsu executive Brian Monahan exits Albertsons Media Collective as retail media shifts under CMO Emily Turner.

EVENTS & LIVE TRAINING

American Marketing Association

Digital Marketing Copywriting – October 2026

This small-group online training will help you build your writing skills by exploring the latest techniques and best practices in copywriting for the web (specifically social media, blogs, and email). Uncover the technical foundations and the creative instincts that make good writing repeatable across platforms.