That puts AI ahead of YouTube as a source of signups, and second only to Google. If we’d relied on...

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Wednesday, October 7, 2026

The Ahrefs Blog

How to Measure AI Search Visibility When Attribution Falls Short

That puts AI ahead of YouTube as a source of signups, and second only to Google. If we’d relied on our referral traffic alone, we’d have badly undersold it. Most AI influence happens out of sight. A buyer can read…Read more ›

Marketing Dive

TikTok broadens agentic AI play, brings global ad network to US

New products timed to Advertising Week see the video-sharing app boasting of its economic might ahead of the busy holiday season.

Marketing Dive

How marketers can fuel social, discoverability with experiences

At Advertising Week New York, marketers from Target and JPMorgan Chase discussed balancing algorithmic content and analog activations.

Social Media Today

Instagram tests option to open to Reels

The app has been prioritizing Reels over its main feed for a while and this move suggests a further shift away from Stories.

Search Engine Roundtable

Daily Search Forum Recap: October 6, 2026

Here is a recap of what happened in the search forums today...

Search Engine Roundtable

Updated Google Maps Policy: What Merchants Can't Post In Listings Or Posts

Google has updated the Google Maps and Business Profiles Prohibited & restricted content policy's advertising and solicitation section to list what merchants and business owners cannot post on their listings and posts.

SEMrush Blog

Google AI Overviews now appear for most major brands

Google AI Overviews now appear for more than 80% of the branded queries DemandSphere tracks, up from 26% on Sept. 1. Google hasn‘t explained why.

Adweek

TikTok Adds an AI Shopping Assistant and Lets Users Buy Direct From Brands

TikTok is adding a new checkout feature where shoppers can buy directly from brands in its app—separately from TikTok Shop—as well as an AI shopping assistant that can move people […]

CMSWire

How Can CX Leaders Close the Distance With Frontline Teams?

A CX leader shares tips to keep engagement alive instead of leading from afar.Continue reading...

Fortune

As AI reshapes the consumer journey, L’Oréal is rethinking its marketing engine

Underneath the ads, TikTok campaigns, and virtual try-ons lies an increasingly complex infrastructure of data, technology, and AI. To succeed today, marketers need to understand the “pipes and plumbing,” says L’Oréal’s Asmita Dubey.

Digiday

Ad Tech Briefing: AppLovin and Unity’s dual explained

The mobile advertising duo’s legal dual exposes a bigger question about who owns the data generated inside mobile ad auctions.

Chief Marketer

The Brief: Crypto Lakes and Coffee Revolutions

This week’s hot takes on hot topics in experiential marketing cover crypto lakes, tech-inspired beauty launches and the Boston Coffee Party.

EVENTS & LIVE TRAINING

American Marketing Association

Digital Marketing Copywriting – October 2026

This small-group online training will help you build your writing skills by exploring the latest techniques and best practices in copywriting for the web (specifically social media, blogs, and email). Uncover the technical foundations and the creative instincts that make good writing repeatable across platforms.