Pepsico’s Ramon Laguarta used a recent appearance in front of investors to champion the company’s...

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Tuesday, October 13, 2026

Digiday

‘An important capability for us’: PepsiCo CEO on Publicis switch

Pepsico’s Ramon Laguarta used a recent appearance in front of investors to champion the company’s decision to hand its global media account to Publicis Groupe.

Search Engine Roundtable

Daily Search Forum Recap: October 12, 2026

Here is a recap of what happened in the search forums today...

Social Media Today

Meta publishes post to counter data center concerns

An overview from creator Tom Shaw addresses public apprehensions about water usage, energy bills and local job impacts.

Chief Marketer

Protected: Busy Executives Don’t Need a Better App. They Need Less Administration.

There is no excerpt because this is a protected post.

Digiday

Media Buying Briefing: Synthetic audience adoption by agencies and clients takes off

Agencies like Goodway Group are incorporating synthetic data stacks into media planning, while clients use the tech for product design and creative strategy.

Search Engine Roundtable

Google AI Overviews For Typos & No Search Results

Yes, Google often shows AI Overviews when Google Search cannot match specific web pages or when it thinks your query is a typo. In fact, Google AI Overviews can respond by saying, "It looks like your message might have been a typo or random keyboard input."

Adweek

11 of the Best-Funded GEO Startups Racing to Win AI Search

Profound's $1.8 billion valuation grabbed the headlines, but a crowded field of AI search startups is chasing the same prize: getting brands into AI answers.

Social Media Today

Threads recognizes top posts with Gems

The in-app rewards system will automatically select original posts and replies that bring value and spark discussion, per the company.

Chief Marketer

When Data Providers Get Acquired, Neutrality Has To Be Proven, Not Promised

Infillion’s acquisition of Foursquare is the latest sign that the ad tech market is reorganizing around companies that can combine data, media execution and measurement within a single platform.

SEMrush Blog

How to build an AI visibility dashboard with Semrush

Learn how to build an AI visibility dashboard that shows whether the pages AI cites are the ones earning Google clicks.

The Ahrefs Blog

How ChatGPT Does Query Fan-Out (15 Million Queries Studied)

We wanted to see for ourselves how ChatGPT retrieves information—and what that means for AI visibility—so we analyzed 66.6 million free, logged-out GPT-5.6 Luna responses and their 15 million fan-out queries from August and September.

Adweek

Google Opens AI Mode to Prescription Drug Ads

The test, which began this month, brings one of advertising's most regulated categories into Google's AI answers.

EVENTS & LIVE TRAINING

American Marketing Association

Digital Marketing Copywriting – October 2026

This small-group online training will help you build your writing skills by exploring the latest techniques and best practices in copywriting for the web (specifically social media, blogs, and email). Uncover the technical foundations and the creative instincts that make good writing repeatable across platforms.

American Marketing Association