Here is a recap of what happened in the search forums today...

	View in Browser
Tuesday, October 13, 2026

Search Engine Roundtable

Daily Search Forum Recap: October 12, 2026

Digiday

Welcome to Creator University: Inside the colleges building creator economy programs

As more young folks seek to enter the creator economy, universities are offering classes covering every layer of the still-growing ecosystem.

Social Media Today

There is no viable case for widespread generative AI access

Despite the push to incorporate artificial intelligence into every aspect of social media and online life, the risks far outweigh AI’s narrow use case.

Digiday

‘An important capability for us’: PepsiCo CEO on Publicis switch

Pepsico’s Ramon Laguarta used a recent appearance in front of investors to champion the company’s decision to hand its global media account to Publicis Groupe.

Chief Marketer

Protected: Busy Executives Don’t Need a Better App. They Need Less Administration.

There is no excerpt because this is a protected post.

Fortune

Ella Langley spent a record 24 weeks at No. 1. Most U.S. music fans didn’t know her name—signaling a major cultural shift

Fewer than one in four U.S. music listeners knew who Langley was even as her song racked up weeks at No. 1. Personalized feeds from TikTok and Meta help explain why the monoculture is splintering.

Chief Marketer

When Data Providers Get Acquired, Neutrality Has To Be Proven, Not Promised

Infillion’s acquisition of Foursquare is the latest sign that the ad tech market is reorganizing around companies that can combine data, media execution and measurement within a single platform.

CMSWire

Voice AI Sounds Better. Is the Customer Experience Improving?

A pleasant voice won’t fix a misheard date or a broken handoff. Here’s how CX leaders can build voicebots that resolve requests, not just chat.Continue reading...

Marketing Dive

Why the joy of checking out belongs in every holiday media plan

Holiday media plans are built around competition for attention. Brands pursue customers across search, social, streaming and email, often with …

Adweek

Authentic Brands Group Taps USA Today Co.’s Lark-Marie Antón As Chief Comms Officer

The newly created role reflects ABG's push into media, entertainment, and live events, which now make up about 20% of its business.

Adweek

Sprite Enlists Nikola Jokić to Take Its NBA Play Worldwide

NBA star Nikola Jokić joins Anthony Edwards in Sprite's campaign that takes the game global.

Search Engine Roundtable

Third-Party Google Rank Tracking Struggling Now

Google seems to be successfully blocking enough of the attempts of scrapers from trying to scrape data from its search results page over the past few weeks than it has in a long time.

EVENTS & LIVE TRAINING

American Marketing Association

Digital Marketing Copywriting – October 2026

This small-group online training will help you build your writing skills by exploring the latest techniques and best practices in copywriting for the web (specifically social media, blogs, and email). Uncover the technical foundations and the creative instincts that make good writing repeatable across platforms.

American Marketing Association