Pepsico’s Ramon Laguarta used a recent appearance in front of investors to champion the company’s...

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Tuesday, October 13, 2026

Digiday

‘An important capability for us’: PepsiCo CEO on Publicis switch

Pepsico’s Ramon Laguarta used a recent appearance in front of investors to champion the company’s decision to hand its global media account to Publicis Groupe.

Chief Marketer

Protected: Busy Executives Don’t Need a Better App. They Need Less Administration.

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Social Media Today

Meta publishes post to counter data center concerns

An overview from creator Tom Shaw addresses public apprehensions about water usage, energy bills and local job impacts.

Digiday

Media Buying Briefing: Synthetic audience adoption by agencies and clients takes off

Agencies like Goodway Group are incorporating synthetic data stacks into media planning, while clients use the tech for product design and creative strategy.

Search Engine Roundtable

Daily Search Forum Recap: October 12, 2026

Here is a recap of what happened in the search forums today...

Search Engine Roundtable

Third-Party Google Rank Tracking Struggling Now

Google seems to be successfully blocking enough of the attempts of scrapers from trying to scrape data from its search results page over the past few weeks than it has in a long time.

CMSWire

Voice AI Sounds Better. Is the Customer Experience Improving?

A pleasant voice won’t fix a misheard date or a broken handoff. Here’s how CX leaders can build voicebots that resolve requests, not just chat.Continue reading...

Adweek

Sprite Enlists Nikola Jokić to Take Its NBA Play Worldwide

NBA star Nikola Jokić joins Anthony Edwards in Sprite's campaign that takes the game global.

Adweek

What It Takes to Transform First-Time Shoppers Into Repeat Customers

This post was created in partnership with Inmar Media Key takeaways Algorithms are influencing what consumers see and buy, but turning a first purchase into a second requires significant effort […]

The Ahrefs Blog

How ChatGPT Does Query Fan-Out (15 Million Queries Studied)

We wanted to see for ourselves how ChatGPT retrieves information—and what that means for AI visibility—so we analyzed 66.6 million free, logged-out GPT-5.6 Luna responses and their 15 million fan-out queries from August and September.

Fortune

Ella Langley spent a record 24 weeks at No. 1. Most U.S. music fans didn’t know her name—signaling a major cultural shift

Fewer than one in four U.S. music listeners knew who Langley was even as her song racked up weeks at No. 1. Personalized feeds from TikTok and Meta help explain why the monoculture is splintering.

Social Media Today

Threads recognizes top posts with Gems

The in-app rewards system will automatically select original posts and replies that bring value and spark discussion, per the company.

EVENTS & LIVE TRAINING

American Marketing Association

Digital Marketing Copywriting – October 2026

This small-group online training will help you build your writing skills by exploring the latest techniques and best practices in copywriting for the web (specifically social media, blogs, and email). Uncover the technical foundations and the creative instincts that make good writing repeatable across platforms.

American Marketing Association