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ChatGPT’s first ads appeared in February as sponsored text links below its answers. Now OpenAI is taking things further with “visual ads”: banners and carousels that will appear while you wait for images to generate. It’s essentially the return of the ‘good old’ banner ad, only with a fresh name and another chunk of your screen to occupy.
But the expansion isn't just visual. OpenAI has also announced new ad measurement partners, with less-than-stellar privacy records, that can help connect ads you see in ChatGPT to purchases you make elsewhere, even if you never click an ad. Combined with the use of your conversations for ad targeting, that raises privacy concerns well beyond cluttered screens. We look at what's changing, how far the tracking can go, and whether AdGuard will be able to block the new ads.
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