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Daily Morning Newsletter

Tue, Feb 4, 2025

Influencer marketing will grow significantly, driven by data insights rather than follower counts.

AI needs IA to succeed in corporate brand reputation management

AI's promise in corporate brand reputation management hinges significantly on robust Information Architecture (IA).

Luxury on a Budget? Harley-Davidson & Ducati prices to plunge in India

India's latest Budget makes brands like Harley-Davidson and Ducati more affordable.

Business of Brands

	South Korea Dec retail sales decline amid political upheaval
	Australia shoppers lured by discounts, shore up economy in 4Q
	North American companies brace for fallout from Trump tariffs
	Ecommerce, digital adoption to drive growth for Unicommerce Esolutions
	EssilorLuxottica receives FDA clearance for its Nuance audio glasses
	Paytm cloud acquires 25% stake in US-based seven technology
	Volkswagen sues India to quash 'enormous' $1.4 bn tax demand, legal filing shows
	Colgate CEO points to urban warfare via deep discounts
More on Business of Brands

Marketing

	Formal retailers in Zimbabwe struggle as consumers migrate to informal shops
	Indian toy story waiting to be told with plans for global hub
	Budget 2025 bounty for middle class augurs well for auto sales
	Budget: FMCG makers say tax relief, enhanced spending on rural development to spur consumption
	Union Budget 2025: A game-changing budget for the electronics and consumer durables industry?
	How brands and experts are creating inclusive beauty for all skin tones, conditions, and genders
More on Marketing

Digital

	OpenAI announces new 'deep research' tool for ChatGPT
	Despite Australia's strict social media ban for minors, a YouTube exemption poses risks
	'Been on the wrong side of history': Sam Altman on OpenAI's closed-source approach
More on Digital

Advertising

	Cadbury 5 Star new ad enlists uncles to "Destroy V-Day"
	Hrithik Roshan plays investor-ambassador for Kitchens of EatFit
	Maaza redefines celebration with new "Maaza Ho Jaaye" campaign
	Kotak Life Reframes Term Insurance as a Legacy Protection Tool
	IGP's V-Day ad takes viewers on a whimsical journey to the dawn of love
	Olyv launches new campaign with Sourav Ganguly
	Elon Musk's X sues these big companies over 'collective advertising boycott' claims
More on Advertising

Media

	FanCode secures exclusive digital rights for MotoGP in India
	Reboots on Repeat: Why Hollywood keeps revisiting past films and web series
More on Media

What's happening at ETBrandEquity

ETBrandEquity Media & Entertainment Summit

Indiaâs Media and Entertainment (M&E) industry, valued at â¹2.32 trillion in 2023, is at a pivotal juncture. Television remains a cornerstone, comm...

Thu, 13 Feb 2025

Taj Santacruz, Mumbai

Media & Entertainment Awards

The Media & Entertainment Awards will honor excellence in media planning, buying, and innovative campaign strategies that drive audience engagement an...

Thu, 13 Feb 2025

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