Prospect Newsletter February

Hi —


Attribution has been keeping me up at night. Anyone else? 


For years, I’ve seen marketers (including myself) prioritize performance over brand, chasing quick wins instead of nurturing the right customers.


At Copper, we’ve been guilty of doing this too. To fix it, we've been investing in top-of-funnel strategies—like LinkedIn—to get in front of ideal customers earlier.


The tricky part? Figuring out if it’s working. Last year, as we ramped up LinkedIn campaigns, better leads started coming in, but attribution kept crediting Google Ads as “the closer.” I wasn’t convinced.


Enter Fibbler! Their new Copper integration helped me prove how many accounts LinkedIn actually influenced. And guess what? My gut was right—Copper’s 2024 ROAS from LinkedIn was four times higher than our Google Ads.


Sure, Google sealed the deal, but LinkedIn got us noticed.


Tools like Fibbler are helping me connect the dots between brand-building and real revenue. How are you connecting the dots between brand-building and performance?


This month, we’re diving into that and more: 

  • The top 2025 marketing trends for B2B businesses

  • How to organize your freelance roster 

  • Turning one-off clients into retainers 

  • Building your dream pipelines 

Best,
Jessica, VP Marketing

Top 2025 marketing trends for B2B businesses

In 2025, storytelling is still the magic behind turning connections into loyal fans. This year’s top trends, from AI-powered tools to snappy short-form videos, are all about working smarter, standing out, and keeping it real.
Read more

Easily organize your freelance roster with a CRM  

Drowning in Slack threads, old emails, and spreadsheets trying to track down that freelancer who nailed it last time? Copper can help you keep your freelance roster organized! 
Read more

Pulse Points 

Oops! Or...

How one 'Refershment' typo turned this ad into a creative marketing MVP! Learn more here.

In the spotlight

AI is reshaping SEO with smarter trends, personalized content, and automation magic. Stay ahead of the curve! Learn how. 

Listen up!

Ready to sell without the cringe? The Agency Darlings dive into building a sales process that’s structured, authentic, and actually works. Listen now.

Wow factor!

Think networking is boring? These 16 creative tips will turn you into the most unforgettable person in the room. Give them a try!

Need inspo?

Stuck in a content rut? Discover 25 creative social media post ideas to keep your brand’s feed looking fresh and fabulous. Check them out here.

9 Strategies to turn one-time projects into retainer clients

Say goodbye to the project-to-project hustle! Discover 9 game-changing strategies to lock in steady revenue, build lasting client relationships, and keep the wins rolling in. 
Read more

Google Workspace Tip
Is this the ultimate organizing hack? Google Docs now has document tabs, so you can organize, navigate, and streamline your work like never before!

Spotted on social

Get started free

Take Copper for a spin first. Pay and add your team later.