Future newsrooms, now: Zetland's Lea Korsgaard on journalism as a service – and a product
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21 February 2025

Future newsrooms, now: Zetland’s Lea Korsgaard on journalism as a service – and a product

The Danish co-founder and Editor in Chief shares big wins: mobilising community for sustainability and growth; the untapped power of inhouse marketing, why newsrooms should build their own tools – and what the influencer trend means for newsrooms in transition.

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A new report, Generative AI & Journalism Content, from The Royal Melbourne Institute of Technology, captures perceptions of, and reactions to, AI being used in journalism, with interesting findings on how both news workers and audiences are responding to developments. 

New initiative seeks to shift the needle on women’s leadership in the media

WIN Guild, WAN-IFRA’s pioneering community of Top Women Editors and Publishers, launches their inaugural summit in Malawi this weekend with a bold declaration of intent to drive meaningful and measurable change in the industry.

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‘For You’ – The Irish Times goes audience-centric, surfs data overload and gets insights from staff

Through an initiative aimed primarily at younger female readers, The Irish Times has redefined its focus on key demographics, combining data-driven insights with qualitative feedback to create content that resonates with its readers.
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Inside Times Internet’s AI-first strategy: Paywalls, personalisation, productivity

“AI isn’t just a tool – it’s a fundamental shift in how we operate. It’s allowing us to predict trends, optimise workflows, and personalise user experiences at a scale that was unimaginable before,” says Puneet Gupt, COO, Times Internet, during his keynote address at WAN-IFRA’s Bangalore AI Forum 2025.
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