Harvard Business Review Analytic Services

Special Invitation

Dear Wypierdalaj,

Harvard Business Review Analytic Services is conducting research to understand how organizations are using conversational communication platforms to engage with customers, such as via texts, emails, in-app messaging, chatbots, and other such methods.

As a thank you, upon completion of the survey, you will be able to download the HBR article, “Using Technology to Create a Better Customer Experience.”

How familiar are you with your organization’s use of communication platforms to engage with customers?

Very familiar

Somewhat familiar

Not at all familiar

The survey is available for a limited time. In addition, we will post a summary of survey results on HBR.org this spring.

If you have already completed this survey, we thank you. If you haven’t and are familiar with this topic, we would be grateful for you to share your insights.

Please be assured that your responses are completely confidential and results will be analyzed in the aggregate only. Any personal data will not be used for any purpose other than for the research exercise itself. Thank you in advance for participating in this effort.

Sincerely,

Alex Clemente
Managing Director, Analytic Services
Harvard Business Review

This survey is being made available specifically to you, a member of the Harvard Business Review audience. Please do not forward, share, copy, or post this survey.

You are receiving this because you registered at hbr.org to receive Research emails, or you provided us with your email address.

If you prefer not to receive Research emails, please unsubscribe.

You may also Manage Email Preferences, view our Privacy Policy, or Contact Us.

To ensure email delivery, add emailteam@emails.hbr.org to your address book, contacts, or safe sender list.