The drink, which contains fiber for gut health and Vitamin C and zinc for immunity support, pits the beverage giant against fast-growing upstarts Olipop and Poppi.
The purchase allows Celsius to add a fast-growing beverage popular with young women while better positioning it to compete against rivals Red Bull and Monster.
Older, but costlier production methods allow the company to stay true to its roots and dominate in Midwestern markets where it outsells Ben & Jerry’s in some stores.
The food giant is incorporating the technology across many facets of its supply chain to improve reliability and efficiency, with the venerable cucumber one of the biggest beneficiaries.
To win in today’s crowded market, brands must understand exactly what consumers seek in plant-based proteins. In this infographic, learn how to satisfy preferences for taste, affordability and clean ingredients.
