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MARCH 13, 2025 |
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Reebok is reentering which sports market? |
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A) Horseback riding B) Snorkeling C) Golf D) Dance |
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TOP STORY |
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Consumers are confused about tariffs, and brands need to find a way to reach them with the right messaging about the potential for volatile pricing. |
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Eight in 10 consumers believe they have at least somewhat of an understanding of tariffs, per Numerator.
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But 36% of consumers can’t correctly identify the definition of a tariff, according to a new DKC report. |
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Still, 76% anticipate changing shopping habits due to tariffs, per Numerator. Brands need the right messaging to retain those consumers. |
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IN THE NEWS |
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Chinese authorities summoned Walmart Inc. executives following reports that the retailer pressed suppliers for major price reductions to shield American consumers from the impact of higher US tariffs on Chinese goods, per Bloomberg. |
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The Ministry of Commerce and other Chinese authorities met with Walmart to discuss its price negotiations, according to a post by Yuyuantantian, a Weibo account linked to state-run China Central Television (CCTV). The post warned that such demands could disrupt the global supply chain, harm both US and Chinese businesses, and raise prices for American consumers. |
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Our view: Even before its dispute with China, Walmart was bracing for uncertainty, warning that growth would decelerate in the months ahead. If the retailer struggles to keep prices low, it risks consumers pulling back even further on discretionary spending, which could slow growth even more. |
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ANALYSIS |
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In 2024, traditional TV accounted for less than half of US total video subscription revenues for the first time. Its share of video subscription revenues will slip to about one-third by the end of our forecast in 2028. |
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