Retail media is entering a new phase of growth, driven by advertisers' needs for measurable sales impact and privacy-compliant targeting solutions. Our new analyst report unpacks how diversification across platforms and formats is reshaping this channel. |
|
MARCH 14, 2025 |
|
How many times per day do people worldwide search Google? |
|
A) 14 million B) 14 billion C) 14 trillion |
|
|
Was this email forwarded to you? Sign up here. | | | |
|
TOP STORY |
|
|
|
A lot happens in a week, so every Friday we're going to analyze all the new data and provide you with some of the key takeaways. Welcome to the Friday 5. |
|
This week, in-person events bring consumers closer to brands, agencies face creative challenges, and TikTok’s troubles highlight Pinterest’s potential. |
|
|
|
| | | |
|
IN THE NEWS |
|
|
|
Scopely, the leading casual video game publisher of 2024, is acquiring Niantic’s games division in a $3.5 billion deal, adding Pokémon Go, Pikmin Bloom, and Monster Hunter Now to its growing game portfolio. The deal is subject to regulatory approval, with Niantic’s game teams joining Scopely. |
|
Our view: The deal highlights the growing value of long-term player communities and the challenge of maintaining AR-driven gaming. CMOs should track how brands engage players through evolving mobile ecosystems while exploring location-based opportunities. |
|
|
|
|
|
| | | |
|
ANALYSIS |
|
|
|
Media and commerce continue to converge. Shoppable ads and other integrated marketing formats remain a focal point for retailers, social networks, CTV platforms, broadcast TV networks, and online publishers. As these lines blur, brands are seizing new opportunities to connect content and commerce. |
|
|
|
|
|
|
|
| | | |
|
