Life as the CEO of a major publicly traded company is consuming. It comes with big rewards, but imposes unrelenting demand from boards, shareholders, employees, customers — and increasingly, the government. So what does a person do when the CEO music stops? For some, simply traveling and playing golf doesn't do the trick. Bill Swanson went from 42 years at defense contractor Raytheon (10 as its CEO) to owning and operating a vineyard in California's Edna Valley. Everything he learned at Raytheon as an engineer to wine making, he said. The big difference? "For 42 plus years, I worked for the shareholders," whereas the vineyard "is my brand. It's something that we own, and it's something that I have the ability to give back and provide a life and security to 30 or 35 people here, or produce a product that people enjoy." Reed Hastings took a decidedly different path to his second act after co-founding Netflix and leading it as CEO for 23 years. His love of skiing conflicted with his aversion to crowds on the ski slopes. So, he bought a mountain in Utah, and has undertaken a major real estate development project adding to an existing public ski resort a bespoke, private version for the skiing elite. |