How one startup balances revenue growth and brand management.
How one startup balances revenue growth and brand management.
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Wednesday, April 2, 2025
 
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American Marketing Association
The Double-Edged Sword of High-Arousal Language in Influencer Marketing
A new Journal of Marketing study shows that high-arousal language can work for small-scale influencers but not for influencers with a bigger reach.
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Amplitude
Mastering Customer Acquisition Strategy

Proven frameworks to acquire—and keep—new customers.

 
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Harvard Business Review
Calyx Global: Improving the Quality of Carbon Credits
How one startup balances revenue growth and brand management.
 
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Marketing Dive
PepsiCo names new US beverages CMO amid soda category disruption
Mark Kirkham, a 14-year company veteran, is taking over the role long held by Greg Lyons as PepsiCo ramps up a focus on better-for-you offerings.
 
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Social Media Today
The Best Times to Post in 2025 (Based on 30k Brands/Creators)
New insights to help guide your social posting strategy.
 
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Buffer
11 of the Best Social Media Campaign Examples (+ Key Takeaways for Your Strategy)
Real-life social media campaign examples from trailblazing brands to inspire your next big project.
 
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Hubspot
How Qwen 2.5 Just Beat the Top AI Models — HubSpot SVP of Marketing Shares The Industry Impact
The AI model races are heating up. Right on the heels of DeepSeek-R1’s release, the industry is reeling from yet another powerful AI model hitting the market. I test drove the latest iteration of Alibaba’s Qwen models — Qwen 2.5.
 
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Chief Marketer
The Brief: Personalized Poetry and Designer Dogwear
This week’s hot takes on hot topics in experiential marketing cover personalized poetry, designer dogwear collabs and Sundance’s new home.
 
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Hubspot
Be an Addition, Not a Substitution: Lessons from Tom Holland's NA Beer Brand
When actor Tom Holland made the late-night rounds last October to talk about his new company, BERO Brewing, he said that he'd “find myself in these boardrooms” surrounded by experts spouting unfamiliar terms.
 
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Adweek
Yilber Vega Joins Telemundo New Jersey as Reporter
Vega has been working with Telemundo 47 as a freelance journalist since June 2024.
 
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Digiday
Bold Call: The ad industry’s herd mentality risks an unnecessarily severe slowdown
It's not the economy, it's the anxiety.
 
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SEMrush Blog
Top Marketing Conferences to Attend in 2025
Staying ahead isn’t just about scrolling through industry news, it’s about being in the same room as the people shaping where marketing is headed next. Here are the top marketing conferences to attend in 2025
 
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EVENTS & LIVE TRAINING
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American Marketing Association
Digital Marketing Bootcamp (April 2025)

Our expert-led program goes beyond theory, providing step-by-step techniques in AI-powered content creation, SEO optimization, and performance analytics.

 
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American Marketing Association
Maximize ROI with Strategic Budget Management

Attendees in this session will discover how to apply the 80/20 principle to marketing budgets, enabling more targeted and efficient execution. Gain practical techniques to streamline marketing efforts and achieve higher conversion rates.

 
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