How one startup balances revenue growth and brand management.
How one startup balances revenue growth and brand management.
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Wednesday, April 2, 2025
 
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American Marketing Association
The Double-Edged Sword of High-Arousal Language in Influencer Marketing
A new Journal of Marketing study shows that high-arousal language can work for small-scale influencers but not for influencers with a bigger reach.
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Amplitude
Mastering Customer Acquisition Strategy

Proven frameworks to acquire—and keep—new customers.

 
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Harvard Business Review
Calyx Global: Improving the Quality of Carbon Credits
How one startup balances revenue growth and brand management.
 
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Buffer
11 of the Best Social Media Campaign Examples (+ Key Takeaways for Your Strategy)
Real-life social media campaign examples from trailblazing brands to inspire your next big project.
 
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Marketing Dive
PepsiCo names new US beverages CMO amid soda category disruption
Mark Kirkham, a 14-year company veteran, is taking over the role long held by Greg Lyons as PepsiCo ramps up a focus on better-for-you offerings.
 
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Social Media Today
The Best Times to Post in 2025 (Based on 30k Brands/Creators)
New insights to help guide your social posting strategy.
 
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Digiday
Publishers left guessing how Google’s March 2025 core update will reshape search
Google’s core updates, which happen multiple times a year, change its search algorithms and systems and have the potential to make or break publishers’ traffic.
 
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Marketing Tech
GITEX GLOBAL in Asia: the largest tech show in the world
23-25 April 2025 | Marina Bay Sands, Singapore GITEX ASIA 2025 will bring together 700+ tech companies, featuring 400+ startups and digital promotion agencies, and 250+ global investors & VCs from 60+ countries.
 
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Social Media Examiner
How AI Helps Leaders Accelerate Business Growth
Want to make smarter, faster business decisions with AI? Wondering how leaders can effectively leverage AI without getting lost in technical details?
 
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Social Media Today
YouTube Outlines Monetization Options for Creators
YouTube now has a range of monetization pathways to consider.
 
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Adweek
PepsiCo Names Mark Kirkham CMO of Beverages as Greg Lyons Departs
PepsiCo has tapped veteran marketer Mark Kirkham to lead its beverages business amid a broader push into zero sugar and brand reinvention.
 
Marketing Charts
B2C Marketers Reflect on the Biggest Culprits Behind Missed Revenue Targets
Inadequate market research is considered to be the main reason why B2C marketers miss their revenue targets.
 
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EVENTS & LIVE TRAINING
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American Marketing Association
Digital Marketing Bootcamp (April 2025)

Our expert-led program goes beyond theory, providing step-by-step techniques in AI-powered content creation, SEO optimization, and performance analytics.

 
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American Marketing Association
Maximize ROI with Strategic Budget Management

Attendees in this session will discover how to apply the 80/20 principle to marketing budgets, enabling more targeted and efficient execution. Gain practical techniques to streamline marketing efforts and achieve higher conversion rates.

 
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