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| Over the next two weeks, I am going to have a 4-part mini-series where I go through the fundraising questions that I hear most often, so that you can make sure that you have an answer to each of these questions. Today we are going to focus on questions about your Market and Traction. | Market | Why Now? Why hasn’t this been done before and why can’t we wait to do this later? Who is our customer persona/person suffering because of the problem? How many of these people are they? How much are they willing to spend to solve the problem? How much can you make if you solved the problem for all of them? What is your advantage over competitors? Who is your key competitor in the market? Why are they your biggest competition? Have you tested different ways to connect with your ideal customer? How much does it cost to reach a customer? What is the value of each customer? How long do they use your solution? How long does it take to get new customers? Do you currently interact with your customers? If so, who on your team talks with them? What have you learned?
| | Own shares in a revolutionary sleep technology startup. | | Smart Nora’s patented solution has already brought better sleep to more than 100,000 customers. The company is now bringing this technology to millions of people who can not tolerate CPAPs and other invasive snoring and sleep apnea solutions. Sleep apnea awareness and detection are at all times high. This is the perfect opportunity to join them. | Invest Now | Read the Offering information carefully before investing. It contains details of the issuer’s business, risks, charges, expenses, and other information, which should be considered before investing. Obtain a Form C and Offering Memorandum at invest.smartnora.com. This is a paid advertisement for Smart Nora, LLC's Reg CF campaign. | | | Traction | How long have you been doing this? How long did it take you to launch your product? How long did it take to get your first customers? How many customers do you have? How much revenue do you have? How much have you earned the last six months and how much are you growing month over month? What are your margins? Do you have any notable customers? Do your customers refer other customers? What is your website conversion rate?
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