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April 2, 2025
| This week’s marketing news and insights for retail leaders
Pickier shoppers just means higher execution is needed from the denim brand, Michelle Gass said. But a little help from Beyoncé never hurts.
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Along with a refreshed visual identity, the DTC innovator launched a new campaign that pokes fun at crime movie tropes to highlight brand truths.
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In 10 days, the retailer will drop a 300-piece limited-edition collection with the Tapestry-owned brand, known for its bright colors and prints.
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Bracken, who joined the retailer 15 years ago and was tapped as chief commercial officer in 2022, will help accelerate its Lace Up growth plan.
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From Toys R Us’ experimentation with video to Meta’s new ad capabilities, here’s how the tech is being used across the industry.
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Sheila Shekar Pollak helped launch the activewear company’s “Power of She” brand platform and Athleta Girl clothing line.
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Two-thirds of retailers offer loyalty programs, Salesforce found. Rewards play a powerful role in retaining customers, especially as prices rise.
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The e-commerce giant gave a subset of U.S. users a tool that takes shopping prompts to routinely recommend items.
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Kristin Shane, who will focus on driving sustainable growth and a differentiated experience, joins as the co-op is transitioning to a new CEO.
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A report highlighted that using generative AI tools for shopping leads customers to more purchases in electronics and jewelry.
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