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APRIL 18, 2025 |
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Which brand dropped from the third to the tenth most popular Easter candy this year, according to data from Attain? |
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A) Snickers B) Milky Way C) Kit-Kat D) M&Ms |
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TOP STORY |
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Brands face a current environment where consumers are increasingly loosening ties and changing shopping habits due to economic pressures and shifting expectations. Customers are less brand loyal today than they were five years ago, pushing brands to build stronger communities through providing emotional connections and support. |
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IN THE NEWS |
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“Liberation Day” tariffs are striking fear into the hearts of beauty brands and shoppers alike. Both parties are bracing for higher costs and potential supply chain disruptions, while recession concerns are injecting considerable uncertainty into consumers’ spending plans. |
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Our view: While escaping tariffs is all but impossible, there are some steps beauty brands can take to soften the hit to their profits and avoid alienating price-sensitive consumers. |
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ANALYSIS |
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The news: Magna’s updated spring 2025 ad spending forecast lowered its ad revenues outlook for the year ahead due to “uncertain times.” |
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The forecast reduced its 2025 ad sales growth prediction to 4.3%, down from the 4.9% growth projected in December.
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The firm anticipates that ad revenues for traditional media owners, excluding cyclical ads, will decrease 1% from 2024 to $103 billion in 2025, including a 3.7% decline in local TV and a 5.9% decrease in linear—but offset by a 14.3% gain in streaming, reaching $12.4 billion.
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Ad revenues for digital pure players in retail media, social media, search, digital audio, and digital video are still expected to grow nearly 10%, reaching $293 billion. Retail and search ad formats will also grow 10% to reach $167 billion, and social media formats will grow 11% to $92 billion. |
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