Digiday Daily

April 25, 2025

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Privacy fatigue is setting in after Google’s cookie U-turn. But the search for alternatives hasn’t stopped

Third-party cookies are still widespread but they're no longer foundational. The shift is already underway, it's just no longer waiting on Chrome.

Additional coverage:

Has Google sacrificed Privacy Sandbox on the altar of antitrust concerns? Read this week's Digiday+ Ad Tech Briefing.
Threads ads are here, and so is the predictable wave of testing.
In the latest edition of our Confessions series, we talked with a media buyer to get his take on Google's cookie reversal, and why, despite the headache, Google’s push to end cookies in Chrome likely made the ad industry innovate in ways that were needed.
Publishers were ready for the move away from third-party data: the role of first-party data in generating ad revenue was set to grow significantly, and the percentage of ad impressions served by first-party data was set to increase.
Platforms' livestreaming push has highlighted an underlying divide in the community of livestreaming creators.
Our most popular story this week: Google won’t roll out a new standalone prompt for third-party cookies in Chrome.
From our sister site, Modern Retail: American Eagle Outfitters has developed its own affiliate program to boost sales and connect with brand fans.
Also from Modern Retail: Retailers could be in for a rough summer

Other things to know about

Highlight your company's dedication to important social causes such as veterans support, education, sustainability and more with the Greater Good Awards. Enter by Friday, May 9 to take advantage of the best rate.
Subscriptions and direct customer relationships provide alternative ways for publishers to acquire first-party data while enhancing user experience. Sponsored by Wunderkind.
Travel brands looking to enhance measurement, drive bookings and improve efficiency are investing in data connectivity and identity resolution as the key to sustainable success. Sponsored by Experian.

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Life Beyond the Cookie

Ad Tech Briefing: Has Google sacrificed Privacy Sandbox on the altar of antitrust concerns?

Taking the L of a U-turn on third-party cookies could be worth it to save the Golden Goose of Chrome.