April 25, 2025
| Today’s news and insights for marketing leaders
The platform is seeing slight headwinds from tariffs in regions that were, until recently, heavy spenders, but said it’s too early to tell the full impact.
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This year is expected to deliver the first drop in consumer usage across traditional and digital media channels since the Great Recession in 2009.
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Exclusive
The measurement tools, launched with Koddi, were tested in a pilot program that saw incremental purchases per user increase over 40% on average.
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Emerging brands such as Poppi, Simple Mills and Mike’s Hot Honey have transformed into household names, stealing market share from traditional CPGs. Explore the brands disrupting the F&B industry in
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The Suntory brand is attempting to expand its consumer base and versatility by promoting Jim Beam Black and building off of its 2024 marketing strategy.
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Column
After initial testing with brands like Wendy’s, access to Threads ads is now widely available.
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While independent ad agencies recognize connected TV’s potential, they often struggle to harness its benefits. Learn how to overcome key challenges in this webinar.
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