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How to choose the right influencer marketing agency
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ETBrandEquity
Daily Morning Newsletter
Sat, Apr 26, 2025
Top Stories
Creators step it up for a real connect
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The idea is to transform passive followers into active participants.
How should brands choose the right influencer marketing agency
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Brands often falter in choosing the right influencer marketing agency.
How Jason Kelce is making in America with his Underdog brand
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Jason Kelce, the former Philadelphia Eagles star, introduces Underdog's new clothing line.
Business of Brands
Renault's new launches lift first quarter sales
Stellantis to roll out Leapmotor EVs in India
Coca-Cola's Kinley Soda becomes Rs 1,500 cr brand in Indian market
US agency to ease some safety rules for self-driving vehicles
Xiaomi's ambition to take on Tesla gets a major setback
Apple's China exodus: All US iPhones to be made in India by 2025
European carmakers on China charm offensive as sales droop
Hyundai Motor launches tariff task force, shifts some Mexico output to the US
Ola Electric says unaware of notice to shut 100 showrooms in Maharashtra
India's passenger vehicle volume to scale fresh high in FY26, utility cars to lead
Why transparency in vehicle pricing is future of the used bike market
Automakers tout cinematic experiences and mini kitchens at Shanghai auto show
Last call for Air India to board global turf wars
Apeejay Surendra to acquire 90% in Zillion Hotels
Good Rains, Stable Costs to Help HUL Overcome Growth Bumps
PepsiCo Cuts Profit Forecast on Rising Costs
Pizza meets Biryani! Devyani International acquires Biryani By Kilo parent for Rs 420 crore
Beer brews a strong growth story in India
Kering sales drop more than expected in first quarter as Gucci crisis deepens
Unilever to be Lifebuoy for growth in India business: CEO Fernando Fernandez
Reckitt Benckiser's rare reflection: India a big growth driver
More on Business of Brands Arrow
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