Power On
Apple returns to its roots.
Bloomberg
by Mark Gurman

Hey everyone, it’s Mark. Apple has begun breaking up its AI and machine learning organization by moving pieces to other parts of the company. Also: Meta races to get smart glasses with a display out this year and new details on Apple’s plan to shift iPhone production to India. In other news, the Apple Watch’s blood-oxygen feature remains elusive in the US even as the company touts other health offerings.

Last time in Power On: Apple readies a pair of headsets while still looking ahead to glasses.

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The Starters

Apple’s Tim Cook, John Giannandrea and Craig Federighi. Photographer: David Paul Morris/Bloomberg

Before Apple Inc. hired artificial intelligence executive John Giannandrea away from Alphabet Inc.’s Google in 2018, its AI efforts were spread out across the company. 

The Siri team and other AI squads tied to Apple’s iOS operating system were located in the software engineering group. The hardware technologies team had its own AI-related people working on components like the neural engine for Apple’s processors. The company’s self-driving car project — which was very much an AI challenge — was overseen by a series of hardware executives. And there were some AI-related teams in the services and operations groups.

While it may seem counterintuitive...

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