Other things to know about
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Top Stories
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Ivy Liu
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Agency execs are prepping for a drawn-out upfronts season this year as marketers juggle tariff concerns and media goals.
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howdy!
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Could 2025 be the year that ad dollars shift in greater volume from linear networks to the more investment-flexible, cost-efficient digital video environment?
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Advertisement
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Publishers are preparing for the next era of audience targeting. A new report surveys 97 media owners on identity, collaboration and monetization in a privacy-first landscape.
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howdy!
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Execs sounded off during the Digiday Programmatic Marketing Summit on ad tech middlemen, measurement and transparency woes, and the precarious case of pricing.
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Under the leadership of Ann McGowan, general manager of digital platforms at A+E Global Media, the company is exploring new audience engagement and content curation tactics.
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howdy!
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Roblox advertising data shows the platform’s power to boost brand recall. Marketers are encouraged, but want to see more concrete metrics.
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Suitability tools are moving beyond risk avoidance. New AI models help brands find content that amplifies messages and aligns with values using tone, sentiment and contextual signals.
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howdy!
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Digiday listened in on the company’s earnings call and spoke with clients, partners and industry insiders to get a read on what’s next — for better or worse.
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howdy!
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Here’s a look at how some creators are leveraging generative AI to create video, audio and written content — and whether or not that’s a turn-off for advertisers.
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