The S•W•I•P•E•S Email

Friday, May 16th, 2025
SwipeFile.com​: Inspiration/Ideas for Marketers.
CopywritingCourse.com​: Optimize all marketing you make.

Swipe:

This is a funny ad from a split testing company where it says,

"Missy said, 'Lose control - so we did."

This was a funny ad, and a play on words for split testing with control ads...I probably wouldn't have otherwise looked twice at this ad, so I guess it did it's job!

Wisdom:

This was a cool graphic showing Tropicana’s sales went DOWN after swapping their iconic orange-with-a-straw image for a plain glass of juice:

On the post there was a good comment that explained part of it:

I've seen Tropicana orange juice for years, and the packaging on the right made me think it was a different product!

Interesting:

This was an interesting way to show data of the most common jobs by AGE:

The data showed:

  • 16 to 24 years: Cashiers
  • 25 to 34 years: Nurses
  • 35 to 54 years: Teachers
  • 55 to 64 years: Truck Driver
  • 65+ years: Farmers

Super interesting.

Picture:

It's starting to become a little summer-y in Austin, so I went over to my buddies place and we sauna'd:

...then swam in the lake which is still nice and cool!

Summer + Water = Good