new iMac was unveiled at the Macworld San Francisco trade show on January 7, 2002. Rumors had predicted a flat-panel iMac since the previous summer, as pundits considered the machine due for a revamp amid declining sales. In the aftermath of the dot-com crash, Apple's market share had eroded to just above 4% in the United States, and less worldwide. Analysts had heightened expectations that the new iMac would be able to shore up Apple's market position. On stage, Jobs declared the machine "the best thing I think we've ever done it has a rare beauty and grace that is going to last the next decade." Ive surreptitiously walked the show floor to gauge the public's reaction. The floating monitor and arm's anthropomorphism and sense of personality was highlighted in product videos and ads. Apple positioned the computer as the center of its "digital hub" strategy, where the Mac connected multimedia peripherals like the iPod and organized and edited audio and video. Jobs argued that most consumers wanted a better computer than the ones commonly available, and that meant a Mac; the iMac and hub strategy were part of what he saw as a "third phase" of personal computing, where users used computers to produce creative media. The price of an iMac with the ability to burn DVDs was under US$2,000 ($3,496 in 2024), compared to the $3,500 it had cost two years earlie