Connected TV ads are driving measurable results at athletic shoe brand Nobull, including an...
Connected TV ads are driving measurable results at athletic shoe brand Nobull, including an...
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Friday, May 16, 2025
 
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Social News Desk
How Government Agencies and K-12 Schools Can Streamline Social

Stay compliant on social: Discover key insights for archiving social media while staying compliant. This quick guide is made for government agencies and schools.

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Chief Marketer
TV ads build trust at Nobull
Connected TV ads are driving measurable results at athletic shoe brand Nobull, including an increase in revenue, said Chris Gil, Nobull’s digital marketing director. Before shoppers purchase, they need to know and trust a brand.
 
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Search Engine Roundtable
Daily Search Forum Recap: May 15, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Google is rethinking its search stack from the ground up due to LLMs...
 
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Search Engine Roundtable
Google Doc: Link Position & Click Bias Ranking Bias Adjustment
The details from the DOJ and Google monopoly case hearing exhibits just keep on flowing and with that, we have another mention of how Google does look at clicks from the search results.
 
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Marketing Dive
Hawaiian Tropic, Alix Earle showcase ‘Tana Sutra’ for summer campaign
The sunscreen brand nods to “Kama Sutra” in a 60-second spot that sees the social media star demonstrate five unconventional tanning positions.
 
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ON-DEMAND TRAINING
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American Marketing Association
2025 Trends Bundle (Social Media & AI Skills)

Get ahead of the trends in Social Media and AI with this two-course training bundle! Get expert insights into the advancements and changes coming this year to support your digital marketing campaigns

 
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American Marketing Association
Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

 
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Chief Marketer
Microsoft Is Shutting Down Invest, The One-Time AppNexus DSP Business
Microsoft Invest – formerly Xandr DSP and formerly AppNexus before that – will soon just be formerly, full stop. On Wednesday, Microsoft announced that it will shut down Microsoft Invest by March next year.
 
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Marketing Dive
YouTube spotlights how brands can own cultural moments at ad showcase
A star-studded Brandcast unveiled a deeper NFL partnership, new sponsorship offerings and contextually relevant ads powered by Gemini AI.
 
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Adweek
‘Tariffs Will Result in Higher Prices:’ Walmart to Increase Prices, CEO Says During Earnings
The retailer's global ad business grew by 50%.
 
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Adweek
Netflix Reveals New Adtech, Recruits Emily in Paris to Pitch Advertisers at Upfront
Netflix announces new adtech, Wednesday partnerships, and more at upfront.
 
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CMSWire
Customer Loyalty in the Experience Economy — the CMO's Perspective
Why B2B marketers need to prioritize customer loyalty and retention alongside new business to sustain revenue growth in a SaaS-driven market.
 
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Buffer
Unlockable Reels Are Coming to Instagram: Here’s How They Work
Unlockable reels are designed to encourage “a new, IYKYK way” of engaging with your community on Instagram. Here's how they work.
 
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Hubspot
Content pillars for social media: Reaching your audience with the content they need
When I first started managing social media for my first brand, I felt like I was constantly throwing spaghetti at the wall. Every day was a scramble to come up with something — anything — to post.
 
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EVENTS & LIVE TRAINING
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