From performance-driven partnerships to the integration of AI, thought leaders and industry experts share insights on how brands and creators can adapt, thrive and build sustainable campaign strategies.
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Note from the editor
Learn from experts about how loyalty programs are evolving to meet customer demands, the importance of data in customer retention and the strategies behind successful loyalty programs at our virtual event, “Loyalty 2.0.”
During the event, which is being held Tuesday, June 17 at 1 p.m. ET, attendees will hear from industry leaders on topics like how to garner customer loyalty and ways to leverage customer data. The event will be co-hosted by Marketing Dive, CX Dive, Restaurant Dive and Hotel Dive.
Global Head of Marketing Hiroki Asai explains how the company is replanting the flag around the platform's vision for travel with a new ad and app refresh.
A new campaign insisting the soft drink goes best with grilled foods is timed to National Barbecue Day and includes a 60-second spot and an Instacart tie-up.
In recent years, the data landscape has faced significant upheaval. Explore how brands like Kellanova are engaging online consumers while not running afoul of privacy concerns in this Trendline.
Jess Deyo