|
JUNE 6, 2025 |
|
YouTube is the most popular platform among kids worldwide, per a Kaspersky survey. What type of content do they search for most? |
|
A) Gaming influencers B) Music C) Cartoons D) ASMR |
|
|
Was this email forwarded to you? Sign up here. | | | |
|
TOP STORY |
|
|
|
Performance marketing still rules, but brand marketing is breaking through. |
|
While performance marketing satisfies short-term goals, brand marketing supports long-term growth by building trust, credibility, and lasting differentiation in crowded markets. A new report from EMARKETER and StackAdapt shows a clear shift in how brands are approaching their marketing mix in 2025. |
|
|
|
| | | |
|
IN THE NEWS |
Reddit’s ad and licensing revenues at risk in Anthropic dispute. Reddit is suing AI startup Anthropic, accusing the firm of scraping its site more than 100,000 times without permission. Read online |
|
Other headlines: |
-
Pride marketing at an inflection point as BarkBox steps back. Monthly subscription dog toy company BarkBox is under fire for a leaked Slack message showing the company stepping back from its Pride marketing initiatives, per The Wall Street Journal. Read online
-
AMC agrees to show more ads before movies after years of opposition. AMC Theaters has made a deal with National CineMedia (NCM) that will see the biggest US theater chain run additional ads before showings, per Bloomberg. Read online | | | |
|
ANALYSIS |
|
|
|
Social media plays a major role in product discovery, with 51% of global consumers discovering a new brand or product on social media in the last six months, per November 2024 data from Capgemini. |
|
But convincing consumers to purchase on a social platform is more complicated. |
|
Here are three key ways brands can convert social media discovery into sales. |
|
|
|
| | | |
|
PODCAST |
|
|
On today’s episode, Cint's director of product management Stephanie Gall joins us to discuss how advertisers can make the most out of ad measurement with a limited budget. Tune in on Apple Podcasts, Spotify, or wherever you listen to podcasts. Or watch our video podcast on YouTube! Follow us on Instagram. “Behind the Numbers” is made possible by Cint. | | |
| |
|
|
|
| | | |
|
