June 7, 2025

Social Media Today

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How Frito Lay and Nestlé Won Over Gen Z

Traditional ads don’t cut it with Gen Z. Discover how F&B brands use authentic student-led sampling and social media to drive trial, spark loyalty and fuel conversion in this playbook.

Most Popular This Week

Meta’s Reportedly Planning to Enable Fully Automated Ad Campaigns by Next Year

By 2026, Meta's next-level AI ad tools will be able to create and target campaigns for marketers, according to a Wall Street Journal report.

Elon Musk Confirms New ‘XChat’ Messaging Option Rolling Out This Week

X's updated messaging service will eventually facilitate new use cases, including payments.

Sponsored Content by Industry Dive

The 4 Elements of Well-Designed Video

61% of B2B marketers expect to increase investment in videos in 2025. Break through the noise and drive real engagement with these four tactics. Learn more.

LinkedIn Publishes New Guide on Influencer Marketing for B2B Brands

The guide looks at optimal approaches for working with B2B creators.

TikTok Shares a Range of Ad Updates at Its World Event

A heap of new ad options to consider, including AI targeting, more insights and influencer connection.

Meta Shares Ad Tips Based on 1M+ Ad Creatives

A look at some of the latest ad trends, including use of Meta's evolving AI tools.

Best Of What We're Reading

Marketing Dive

CMOs increase AI investments: Here’s what the numbers say

BBC

How social media is transforming wedding days

Bloomberg

TikTok Rival RedNote’s Value Hits $26 Billion in Boost for GSR

Marketing Dive

Chipotle’s brand chief on turning up the heat where brand meets culture

AP News

Federal judge blocks Florida from enforcing social media ban for kids while lawsuit continues

Marketing Dive

How Dove’s first creator-led campaign paves way forward for Unilever

Discover More

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