Celebrating SA's youth | We invite you to catch up on all the influencers, achievers and future leaders

#YouthMonth: Celebrating SA's youth
In the culmination of our YOUTH MONTH Content Feature, brought to you by Knorrox, we invite you to catch up on all the influencers, achievers and future leaders curated by our specialist industry editors, across 19 sectors, in this bumper newsletter.

This year, the 60 or so Youth Month articles were published by our editors, Press Office and other stakeholders in the youth space, providing insights into the future generations at work and play, and how companies and brands are meeting the challenges set by these new generations.

Thank you to everyone who participated in the Youth Month feature, in particular Knorrox.
READ ALL #YOUTHMONTH>>

RETAIL
Meredith Allan, a force behind Shoprite Group's Xtra Savings programme
From graduate to a general manager in 11 years, Meredith Allan is a force behind SA's best retail rewards programme, Shoprite Group's Xtra Savings... read
MARKETING & MEDIA
Lethiwe Ndawonde, junior brand manager at Mr Price Sport on self-esteem

LETHIWE NDAWONDE

I’ve never been the loudest in the room, and I’ve never needed to be... read
MARKETING & MEDIA
From TikTok to WhatsApp: how Gen Z is rewriting the rules of influence at work
Gen Z isn’t waiting for permission to lead - they’re already broadcasting bold ideas, building personal brands, and creating a loyal following around them. The question is - are you ready to listen, learn and lead with them?... read
MARKETING & MEDIA
Education and AI in the spotlight
Singularity Summit highlights technology and learning this Youth Month... read
MARKETING & MEDIA
Gaming - A gateway for Gen Z

KYLA BOOYSEN

Kyla Booysen, senior partner manager, Special Effects MediaBrands, says brands that want to stay culturally relevant can no longer ignore the power of gaming... read
RETAIL
Breaking the cycle: How investing in young lives builds a thriving nation
South Africa’s youth face a daunting landscape marked by limited access to quality ECD services... read
MARKETING & MEDIA
What I wish I knew at 21 - 5 lessons for the next generation of tech leaders

PHUMUDZO NEPFUMBADA

At 21, many young professionals are driven to make an impact in the tech world. However, I’ve learnt throughout the years that the path to success is rarely a straightforward one... read
MARKETING & MEDIA
Knorrox gives a bull: A purpose-led movement rooted in strength, nutrition and community
Knorrox has long been a household name, known for adding rich, meaty flavour to everyday meals. In 2025, the brand stepped beyond the kitchen - launching a nationwide movement that puts purpose on the plate... read
MARKETING & MEDIA
TBWA\Hunt\Lascaris’ Sydney Rheeder - Young people’s humanity, the key to their magic

DANETTE BREITENBACH

TBWA\Hunt\Lascaris’ creative innovation lead 24-year-old Sydney Rheeder says young people’s humanity is the key to their magic... read
LIFESTYLE
Vanessa Mhlom, founder of Pleroma Patch, encourages youth to 'rise, build, heal and lead'

EVAN-LEE COURIE

Vanessa Mhlom founded Pleroma Patch, a South African-born wellness brand, as a simpler, smarter way to care for your body... read
MARKETING & MEDIA
Michelle Lourens, IMA’s ‘Swiss army knife’, joins Cannes Lions Open Chair Programme

KARABO LEDWABA

Michelle Lourens talks about being selected for the prestigious Cannes Lions Open Chair programme... read
LEGAL
'Change happens when young people believe their voices matter' - Anelisa Zungu

SHAN RADCLIFFE

Anelisa Zungu, candidate attorney at Herold Gie Attorneys, talks about what inspired her to get into law and why youth must be involved in society... read
RETAIL
Umayr Mohamed of Vans SA inspires youth to stay true to themselves

EVAN-LEE COURIE

This Youth Month, we chat to Umayr Mohamed, brand communications manager at Vans South Africa... read
RETAIL
Tebogo and Lebogang Ndala are redefining South African culinary arts

EVAN-LEE COURIE

Dynamic chefs, sports nutritionists, and cookbook authors from Pretoria, twins Tebogo and Lebogang Ndala, are the founders of With Love From The Twins... read
RETAIL
Lesedi Lehasa, a trade quality specialist, is shaping SAB's quality standards

EVAN-LEE COURIE

Lesedi Lehasa, a trade quality specialist at South African Breweries (SAB), is a driven and solutions-focused young leader... read
MARKETING & MEDIA
Until Until's Thithi Nteta on leveraging youth culture

KARABO LEDWABA

Under Thithi Nteta’s leadership, Until Until has grown into a powerhouse Through-The-Line agency... read
MARKETING & MEDIA
Advertising for employment: How youth are marketing themselves like products
New graduates are replacing traditional résumés with cereal boxes, beer cans, and even Google Ads... read
MARKETING & MEDIA
SA’s Young Lions winners – “Our strength is our South Africanness”

DANETTE BREITENBACH

Young Lions Silver winners TBWA\Hunt\Lascaris’ Paula Andropoulos and Khomotso Makoto talk on the chaos and magic of their Cannes experience... read
EDUCATION
Youth Day 2025: Equipping the next generation with skills for a changing world
On 16 June, South Africa commemorates Youth Day – a moment to reflect not only on the legacy of 1976 but also on the urgent priorities facing today’s youth... read
LEGAL
Bowmans' Lebohang Ramokonopi - encouraging accountability and civic responsibility

SHAN RADCLIFFE

Lebohang Ramokonopi's path to the legal profession has been shaped by “a deep commitment to academic excellence, leadership, and service to my community”... read
HR
Sindiswa Balintulo on youth empowerment and thriving in multigenerational workplaces

SHAN RADCLIFFE

Sindiswa Sweetness Balintulo – human resource officer at Quickloc8 - wasn’t always planning on a career in HR... read
MARKETING & MEDIA
FCB social lead Khumbuzile Zondi is standing on business

KARABO LEDWABA

Khumbuzile Zondi never needed a paintbrush to be an artist. Her canvas is digital, her palette made of trends, insights, and real-time human behaviour... read
MARKETING & MEDIA
SA's youth - Most educated, least employed; something’s broken

CHARLIE WANNELL

Amasa board member, Mediamark's Charlie Wannell, says South Africa’s youth aren’t just the future of our industry, they’re the now... read
EDUCATION
Education has the power to break cycles and unlock futures - Florence Mokhalabone

SHAN RADCLIFFE

There’s a saying that goes “the stars shine brightest when the night is darkest” - and Florence Mokhalabone, assistant principal at Spark Riversands, is one of those stars... read
MARKETING & MEDIA
Reuters digital media report finds SA youth are plugged in but cautious

KARABO LEDWABA

The Reuters Institute's Digital News Report 2025 finds SA youth are plugged in but cautious... read
TOURISM
Madri van der Westhuizen on redefining digital marketing in SA’s hospitality sector

ROBIN FREDERICKS

Madri van der Westhuizen from Anew Hotels & Resorts shares how curiosity and data-led creativity shape her approach to hospitality marketing... read
ENTREPRENEURSHIP
Breaking the barriers to youth employment: Digital infrastructure is key
South Africa's youth unemployment crisis requires a comprehensive, multi-sectoral approach that combines digital infrastructure to support education, psychosocial support and fundamental shifts in employer attitudes... read
LIFESTYLE
From Cape Town to Hollywood, Bella Alexandras is SA's next rising star

EVAN-LEE COURIE

Bella Alexandras is a 15-year-old South African actress, singer, and producer rapidly carving out a presence across the global entertainment landscape... read
FINANCE
Nedbank Private Wealth launches NexLegacy initiatives to tackle the wealth transfer challenge
One of the greatest challenges most high-net-worth families face is not how to create wealth, but how to pass wealth on successfully... read
ENERGY & MINING
Why SA's Just Energy Transition needs young people, township entrepreneurs

NONJABULO SOKHELA

South Africa’s Just Energy Transition could be a transformative force, but only if young people and township entrepreneurs are included, says Nonjabulo Sokhela... read
ENERGY & MINING
We are the generation we’ve been waiting for

MAROEFAH SMITH

I don’t just want to be in the alternative fuel sector, I want to reshape it from the ground up, says Ino-Biodiesel’s Mahlatse Mamaila... read
LOGISTICS
Nomathemba Selesho drives inclusion and resilience in SA’s logistics sector

ROBIN FREDERICKS

Nomathemba Selesho, a trailblazing entrepreneur, is rewriting the rules of South Africa’s male-dominated logistics industry... read
MARKETING & MEDIA
BET Software champions young minds with Robotics Clubs
BET Software has launched Robotics Clubs at its beneficiary schools by donating state-of-the-art Edison robotics kits to empower students with hands-on experience in coding, engineering, and problem-solving. The Robotics Clubs provide students with access to a collaborative environment where they can develop critical thinking skills... read
MARKETING & MEDIA
Connections that count: How young entrepreneurs are transforming communities
Three young entrepreneurs prove that meaningful relationships are the foundation of sustainable business growth... read
MARKETING & MEDIA
How South African youth are shaping the future of marketing
Millennials and Gen Z in South Africa aren’t just influencing marketing, they’re fundamentally reshaping it... read
MARKETING & MEDIA
5 things you might not know about SA's youth consumer class
Young South Africans between 18 and 37 years, internet-connected and living in households with incomes of R10k+ a month, now make up the majority of the country’s tax paying base... read
MARKETING & MEDIA
Empowering South Africa’s youth through education and skills development
This Youth Month, Sappi continues its commitment to equipping young South