Prime Day is the unofficial “ready or not” of seasonal marketing. It’s like the preseason scrimmage before the main event—Black Friday, Cyber Monday, Giving Tuesday, you know the ones. 

If you’re feeling unprepared, you’re not alone. But here’s the good news: Prime Day is the perfect test drive. A chance to shake the dust off your promo calendar, flex those A/B testing muscles, and make sure your emails aren’t ghosting your subscribers (aka, sitting in spam).

This week, we’ve pulled together the tools, templates, and tips to help you treat Prime Day like a warm-up, and crush the rest of the season like the inbox MVP you were born to be.

If you’re going all-in on Prime Day, Black Friday, or National Sloth Awareness Month (real thing, look it up), your emails need to reach the inbox. Matter’s guide is a reminder that deliverability matter and how to optimize. 

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SMS welcome flows deserve better. Our latest School post serves up 7 text message journeys that actually make a good first impression. Learn how to charm your subscribers with automation while keeping it human.

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The European Accessibility Act went into full effect on June 28th, 2025, and if your emails aren’t screen-reader-friendly, you might be in hot water. Validity breaks it down: what you need to do, why it matters, and how to make your emails more inclusive—before the EU comes knocking.

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Seasonal campaigns work better when you understand how people actually shop. From “I need this” to “Add to cart,” Product Marketing Alliance breaks down the 5 steps in every buyer’s journey, why they matter, and how to put them into action.

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We’re bringing this one back just in time for holiday prep. Really Good Emails' free Figma email design system is packed with responsive email templates made to get them sales.

Browse the library > 

Which means if you haven’t started priming (