By Loree Seitz

After “Love Island USA” became a cultural phenomenon last summer, the Peacock reality show’s built-in fan base gave the streamer the perfect venue to put their strategic partnerships into full gear, collaborating with brands from Megan Thee Stallion’s swimwear line to Duolingo.

While “Love Island USA” gained traction throughout last year’s buzzy Season 6 — leading to collaborations with Coffeemate and Pizza Hut by the show’s reunion — Season 7 started off with strong viewership, ranking as the No. 2 most-watched streaming original program and No. 1 most-watched streaming reality series for the second consecutive week during the week of June 9, according to preliminary figures from Nielsen.