In this edition, we look at how artificial intelligence is both a threat and savior for journalists.͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌ 
 
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July 4, 2025
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Reed Albergotti
Reed Albergotti

The media business is facing a crisis brought on by artificial intelligence. Since the dawn of the internet, people have had to click links to read articles. Now, they can just ask a chatbot what’s going on in the world.

Even if people like Cloudflare co-founder and CEO Matthew Prince have been laudably trying to find a way for publishers to charge the bots, the current business model of internet publishing is under threat.

But the advent of AI and the related shakeup also brings a huge opportunity for entrepreneurship in local and niche publishing.

During the last tech era, we had Substack, which allowed some traditional journalists to strike out on their own and make a living by charging loyal followers for content. Some success stories in tech media include Casey Newton, Eric Newcomer, and Alex Kantrowitz.

AI moves us past the era of platforms and into something new and, in many ways, better. Platforms often have a reward structure that leads to homogeneity. But AI will reduce almost every barrier to media creation, negating the need for a one-size-fits-all platform. And what applies to a tech reporter in the Valley could also apply to a small-town newspaper reporter left behind by the tech revolution that decimated the industry.

AI tools can cut the costs of launching a publication to close to zero. And it can also be used to figure out growth strategies and business models. In one town, events might be a good revenue model. In another, subscriptions or corporate sponsorships might work. Video and other media can be tacked on with minimal investment.

The best-case scenario is that AI enables high-quality media startups to pop up all over the country and the world in underserved niches, and allows those of us who are already underway to spend our time and money doing what AI can’t do: gathering information that isn’t online and connecting with an audience. The worst-case scenario is that “real journalists” ignore the opportunities, and powerful new AI tools are used by entities less committed to accurate information.

What happens next could have a meaningful impact on the health of democracy. With that, for those in the US, have a great Fourth of July!

Programming note: I’ll be flying to Paris for the RAISE Summit next week, where I’ll be moderating panels on the future of AI. We’ll brief you on that in the coming editions.

Move Fast/Break Things

➚ MOVE FAST: Go. Easing trade tensions incentivized the US to lift limits on chip design software sales to China. While curbs on advanced AI chips and other sophisticated products are likely here to stay, the move shows the tech Cold War does allow for some openings.

➘ BREAK THINGS: Pause. European companies want the EU to delay implementation of its far-reaching AI rules for two years, citing risks to the region’s tech ambitions. Support from firms outside that sector, like Airbus, BNP Paribas, and Mercedes-Benz, show how concerning the regulations are to the overall corporate world.

Artificial Flavor
Tattoo of three birds
Courtesy of Blackdot

Neural inkwork. Body art shops in New York and Austin are offering tattoos by an AI-powered robot created by startup Blackdot, The Wall Street Journal reported. The device tattoos using a needle attached to a robot arm and computer vision that measures the recipient’s skin. It hurts less than getting a tattoo from a human artist because the needle doesn’t pierce as deeply, according to the company.

“There are people that are wondering if technology should make its way into the tattoo industry,” Blackdot founder Joel Pennington told the Journal. “But that was what happened when Gutenberg came out with a printing press, and everyone thought that books should be handwritten.”

Some artists are wary that the technology could take their jobs or devalue the artistry that goes into tattooing. Pennington said he isn’t looking to replace tattoo artists but to serve customers wanting a less painful experience or who aren’t comfortable in a traditional tattooing environment. The machine could also service those looking for the kind of artwork that tattooists don’t particularly enjoy doing, like simple lettering, in some cases.

Semafor Stat

The number of paintings created since the 1400s that economists analyzed with AI, in an attempt to determine how people thought and felt when the art was made. An algorithm identified the emotions portrayed in individual artworks — including fear, anger, contentment, and awe — and compared those findings to the context in which the paintings were created, according to a new working paper, which was circulated by the nonprofit National Bureau of Economic Research. The economists found that the emotions portrayed in paintings align with known economic and social events, with depictions of “fear,” for example, increasing during times of political turbulence and wars.

A Token Warning
Robinhood
Andrew Kelly/Reuters

OpenAI is warning people about “tokenized” shares of its stock that can be obtained through the online trading platform Robinhood. To promote its cryptocurrency products, Robinhood announced it would give some users €5 “stock tokens” that track the private-market values of OpenAI and SpaceX.

Robinhood does own tokenized shares of OpenAI and SpaceX, and the company said the tokens would be backed by blockchain-backed contracts, which are not available inside the US.

The unprecedented move represents a creative way to allow ordinary people to invest in privately held startups. We’ve covered this topic before, but Robinhood’s entry into the market signals the concept’s growing momentum.

The US has restrictive rules that disincentivize companies from going public. At the same time, it prohibits ordinary investors from putting their money in private companies. This tokenized trend could put pressure on US regulators to change financial rules — and as AI companies like OpenAI beat historical valuations, that could become a much bigger issue.

How Autodesk’s CEO redesigned its R&D
Andrew Anagnost speaking at an event.
Courtesy of Autodesk

With R&D spending in the spotlight, Autodesk CEO Andrew Anagnost has repositioned his $68 billion design software company partly by killing some research-and-development flowers.

In an interview for The CEO Signal with Semafor’s Andrew Edgecliffe-Johnson, Anagnost says he inherited a “let a thousand flowers bloom” approach when he became head of the company in 2017. That’s an expensive and inefficient way to “find the future” if you don’t ax failing projects, he says — “and, let’s face it, most people don’t have the discipline to kill the projects.”

Anagnost says Autodesk now makes fewer bets, and structures them around his suppositions on what the future might look like, rather than assuming that the future is unknowable.

“If you don’t have a guess on the future, then where are you going?” he asks. His message to the company is: “Let’s do a few things and do them well, and let’s make sure that innovation comes from the bottom up, but direction tension comes from the top down in a balanced way.”

Semafor Spotlight
A great read from Semafor Americana.Mike Johnson shakes hands
Jonathan Ernst/Reuters

With the final passage of the GOP megabill through Congress this week, the Republican Party won a generational victory. And they did it by co-opting some of Democrats’ strongest messages — promises to improve federal health care programs and prioritize the neediest Americans — to pass a bill that will cut Medicaid access.

“Republicans have talked a big game about becoming the party of working people,” Texas Rep. Greg Casar, the chair of the Congressional Progressive Caucus, told Semafor’s David Weigel. “This vote should be the final nail in the coffin of that idea.”

Subscribe to Semafor Americana, an insider’s guide to American politics. →

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