This Week On The Measure: 

• QSR Brands Love NBA Ads Because They Work
• 72% Of YouTube’s TV Watch-Time Comes Via Long Videos
• How LinkedIn Is Bringing B2B Marketing To Connected TV
• Patriotism Pushes Performance For USAA
• 53% Think Consumers Are Paying The Largest Share For Tariffs
• This Week’s Free Report: Q2 Sports TV Transparency Report – From iSpot

QSR Brands Love NBA Ads Because They Work

Feel like you saw a lot of quick-service restaurant (QSR) ads during the NBA Playoffs? Well, that’s because they’re effective. iSpot’s recent Q2 sports report reveals that NBA postseason games reached 44.9% of U.S. QSR visitors — the No. 1 TV programming by far. [READ MORE]

72% Of YouTube’s TV Watch-Time Comes Via Long Videos

YouTube viewing behaviors differ wildly by device, as recent Tubular Labs data details. The report shows that 72% of YouTube’s U.S. watch-time on TV comes from videos running 20 minutes or longer, while Shorts account for 59% of mobile views.  [READ MORE] 

How LinkedIn Is Bringing B2B Marketing To Connected TV

In the first episode of Big Brains, Media Cartographer Evan Shapiro speaks with LinkedIn VP of Product & Business Development Lee Womer to detail how the world’s largest professional network is redefining B2B advertising. [WATCH HERE]

Patriotism Pushes Performance For USAA

USAA’s “Wore This” turned patriotism into a standout ad in May, according to MarketCast analysis. The spot scored 30% higher breakthrough than the monthly norm on linear TV as it tied into the Memorial Day holiday. [READ MORE]

53% Think Consumers Are Paying The Largest Share For U.S. Tariffs

Wunderkind’s recent survey on tariffs shows that 53% feel U.S. consumers are paying the largest share of the bill. And at 67%, baby boomers were even more likely to believe that. [READ MORE]

This Week’s Free Report: iSpot’s Q2 Sports TV Transparency Report

This week's newsletter is sponsored by: