Three lessons from the Chinese brand behind Labubu.
Three lessons from the Chinese brand behind Labubu.
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Friday, July 11, 2025
 
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Harvard Business Review
How Pop Mart Won Young Customers in a Fragmented Attention Economy
Three lessons from the Chinese brand behind Labubu.
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Marketing Dive
WPP names Microsoft vet CEO in sign of AI’s rising role in advertising
Cindy Rose currently helps lead enterprise tech sales at Microsoft and joins the agency as it tries to overcome client losses and worsening macro conditions.
 
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Marketing Dive
Samsung Ads bows ad solution to turn CTV viewers into mobile gamers
While currently dedicated to gaming brands, the Mobile Conversion product will soon expand to verticals including travel, QSR and retail.
 
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Chief Marketer
Cozy Connection: Get to Know Hallmark’s New President
With Comcast and Warner Bros. Discovery spinning off their linear network businesses, there’s a lot of uncertainty over where other networks shake out.
 
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Adweek
Got Anime? Why MilkPEP Turned to Crunchyroll to Sell Dairy to Gen Z
Campaign marks a bold pivot for the industry aimed at a younger, more diverse audience.
 
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Social Media Examiner
Making Customer Stories Profitable: A Proven Framework
Are you struggling to create marketing content that not only resonates but drives real business results? Wondering how to transform customer wins into compelling proof that influences buyers at every stage of their journey?
 
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Social Media Today
YouTube Lets Channels Share More Performance Data with Brands, Updates Authentic Content Detection
YouTube’s looking to help channels secure brand partnership deals.
 
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Adweek
Lost In Debuts Brooklyn Guide as It Crosses 7 Figures in Year One
The travel publisher is taking a lean, video and print-centric approach to the genre.
 
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Seth's Blog
Notes to myself
Seth Godin's Blog on marketing, tribes and respect
 
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Hubspot
5 best CRMs for ecommerce businesses in 2025
Managing customer relationships in ecommerce isn‘t just about collecting emails and tracking orders anymore.
 
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Search Engine Roundtable
Google Business Profiles Drops Utility Bill As Evidence For Appeal
Google has removed from the Google Business Profiles help documentation the ability to use a utility bill as evidence for submitting an appeal. I am not sure why it was removed, maybe it was too easy to spoof by finding a copy online and editing it?
 
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Social Media Today
LinkedIn Provides More Analytics Data to Third Party Platforms
More insight to help manage your LinkedIn presence.
 
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EVENTS & LIVE TRAINING
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American Marketing Association
How to Train Your ChatGPT

You’ll learn how to “train your AI,” organize your content inputs, and transform your past wins into future-ready assets—all with a human touch that AI alone can’t replicate.

 
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American Marketing Association
Social Media Strategy & Proving ROI

You will learn how to structure and launch effective social media campaigns that deliver results you can interpret and understand. You will also be guided through using social media marketing attribution tools to track your activity and create an effective report.

 
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