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Luxury marketing: From ownership to access
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ETBrandEquity
Daily Morning Newsletter
Tue, Jul 15, 2025
Top Stories
From owning to accessing: How Hype Luxury captures global high-end travel
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Hype Luxury is revolutionising high-end travel globally.
Confessions of a Jury President at Cannes Lions 2025
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The President of the SDG Lions Jury uncovered a profound truth: love often trumps expertise.
The everyday strategist
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Strategy is a pervasive element in life. It involves understanding causality and anticipating outcomes.
Marketing
Taiwanese, Vietnamese firms keen to invest in footwear sector in India
ETBWS 2025: Brands, music and the new marketing frontier
Smaller EV players nearly wiped out as FAME-II crackdown triggers sales collapse
Where Prada meets the Prophet's sand: Saudi's billion-dollar luxury boom with Gen Z, fashion, glamour, and supercars
Competition heats up in quick commerce as Amazon takes on Zepto, Blinkit with 10-min dash
ICC's ambitious mobile cricket game plan sparks interest from global gaming giants
Dragon in the driving seat: As China becomes the epicentre of the electric age, India feels the tremors
Make (more) in India: India switches to factory settings for niche electronics
India's grocery bill reveals a tale of two markets
Amazon Prime Day boosts sales across categories, but smartphones lag
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