Consumer Technology Association SmartBrief
Making the most of summer with CTA standards
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July 15, 2025
Consumer Technology Association SmartBrief
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Today's Digital Pulse
Woman wearing virtual reality headset
(Xijian/Getty Images)
TikTok's parent company ByteDance is developing mixed reality goggles designed to overlay digital objects onto the real world. The goggles are notable for their lightweight design, achieved by shifting most computing tasks to a wired puck.
Full Story: Engadget (7/14) 
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Smart Home
Xumo and Westinghouse have released a line of HD and 4K smart TVs using the EntertainmentOS platform from Comcast. The TVs, available on Amazon and Walmart's website, support Dolby Atmos and Dolby Vision and include hundreds of streaming apps.
Full Story: Light Reading (7/14) 
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From Blue Chips to Startups
Apple's Jeff Williams demos an Apple Watch capable of taking an FDA-approved electrocardiogram. (Karl Mondon/Digital First Media/The Mercury News via Getty Images)
(MediaNews Group/The Mercury News Via Getty Images/Getty Images)
Apple is exploring the use of AI algorithms on behavioral data to enhance health functions on the Apple Watch, according to a research paper from Apple's machine learning team that was published on the arXiv preprint server. The Wearable Behavior Model, trained on 2.5 billion hours of data from 162,000 participants in the Apple Heart and Movement Study, outperformed traditional photoplethysmography sensor data in predicting health conditions such as atrial fibrillation and sleep disturbances.
Full Story: PharmaPhorum (UK) (7/14) 
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Tech News
Consumer interest in connected-car services is declining, with a recent S&P Global Mobility survey showing only 68% of consumers are willing to pay for such services, down from 86% in 2024. The decline is driven by concerns about data privacy, the cost and value of services, and subscription fatigue. Automakers are feeling pressure to improve transparency and affordability, while dealers must address consumer concerns to promote connected services effectively.
Full Story: Highways News (UK) (7/8) 
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Retail Trends
Bojangles is installing electric vehicle charging stations as part of a partnership with Smart Big Box, Alyath EV and Energy and Environmental Design Services. The partnership "allows us to introduce a new convenience that aligns with evolving customer needs," according to Richard Del Valle of Bojangles. "These top-of-the-line EV chargers will not only improve accessibility for our guests but also help drive an eco-friendlier future."
Full Story: Nation's Restaurant News (free registration) (7/14) 
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