! The S•W•I•P•E•S Email !

Friday, July 18th, 2025 ​
SwipeFile.com​: Inspiration for your marketing.
CopywritingCourse.com​: Get good at selling your stuff.

Swipe:

This here is called a "One Pager" Flyer:

These are simple one page documents that gives a high-level overview of a product, service, or business.

One Pagers are actually still common to hand out at things like conferences, events, or even for getting bills passed on congress.

This particular one above is a PDF one-pager I got sent that explains what the app is, who it's for, and that it's an app that's about to release on Google. I thought this was interesting because I haven't seen a one-pager for an app before.

They've been distributing this to schools and students for exposure. An interesting use case of a one pager.

Wisdom:

Here's some solid advice for calming your mind and having a good sleep:

I personally find that putting my phone on "do not disturb" and then reading for 10 to 30 minutes is my best chance of falling asleep well.

Interesting:

I did this fun interview with Chandler Bolt of SelfPublishing.com in to discuss the economics of self-publishing a book.

We talk about:

  • The difference between self publishing and normal publishing.
  • How much money people make self publishing books.
  • AI in book publishing, how it’s changing (or not changing).
  • The different forms of monetizing a book: Royalties vs backend.
  • We go through examples of 10 books and their results.
  • How Chandler’s company did $70,000,000 of revenue so far.
video preview

0:00 $70M in book guidance + 7,000 books published
0:35 Every book gets a hilarious 1-star review
1:13 2–4 books published per day
2:20 “Short-ification” of books + Kamal inspired Neville
3:13 A memorable quote from Copywriting Course
4:02 “Write long, not long-winded”
4:15 Why publishers want longer books
5:05 Two biggest writing hurdles
7:11 Is a book just a long blog post?
7:30 Why self-publishing is better
9:15 Neville & Noah’s failed book project
10:30 Publishers do almost nothing
11:25 Creators vs Publishers (like music & movies)
12:50 Noah Kagan’s NYT Bestseller strategy
14:20 3 reasons people write books
15:26 Fiction vs real-time news consumption
16:15 90% of Amazon’s top 100 = fiction
17:32 Read Write Own = timeless + trending
18:30 Book = strategy, course = tactics
19:24 Why audiobooks matter
23:05 How much money do books make?
23:39 Royalties vs business revenue - Chandler's $7M example
24:50 10,000 sales = top 1%
26:00 Most passive income = a book
26:42 “Passive income is a myth... except books”
28:10 Fiction series = read-through economics
29:15 3 ways to grow a business
29:50 Like & Subscribe pitch
30:57 SelfPublishing vs SelfPublishingSchool
34:07 Best book titles are simple & clear
35:05 Titles come from talking to people
37:55 Why Neville ditched “Ten Commandments of Copywriting”
38:50 Chandler’s 65+ person team
40:10 Book guides help people not quit
42:15 AI + writing: game-changer or junk factory?
44:05 AI can write books, but YOU gotta market
44:28 What’s AI doing in copywriting?
47:20 Writing = organizing thoughts
48:00 Raw ideas vs AI suggestions
48:50 Unique writing & art comeback?
49:42 Chandler loved AppSumo’s wild emails
50:00 AI = great for titles, not full books
50:50 Talking sales and book outcomes
51:08 Published by Chandler Bolt
51:39 Skip the Flip
53:24 On Borrowed Breath
54:58 6 Pillars of Intimacy
56:28 Unlocking 8 Figures
57:26 6-Minute Fitness at 60
59:44 Mom Life vs Everyday Apocalypse
This video ends abruptly as it did not upload to YouTube correctly. Sorry for that!

Other than that snafu at the end I loved this interview, it was so fun.

Picture:

I planted some basil for the first time ~3 months ago....and now I have WAY TOO MUCH BASIL!

I bought $20 worth of baby basil plants, now it's turned into the equivalent of $100 of basil from the store.

At this rate I will be Basil Billionaire in a few months