Netflix’s ‘Too Much’ Debuts With Demand Rivaling HBO Hits | Charts

By Christofer Hamilton

With the latest rom-com on Netflix, “Too Much,” the platform is betting on an original concept, bringing in tested talent who have already proven their worth, particularly on HBO. Leveraging known talent who have built their own following is one tool that can help an original concept get off the ground initially.

As of July 11, one day after its premiere, “Too Much” had 22.3 times the average series demand in the U.S., tracking ahead of demand for both “Hacks” and “The White Lotus” at the same point in their first season. To be fair, both HBO series took advantage of a weekly release schedule, which helped to build anticipation going into the finale, while all episodes of the first season of “Too Much” were dropped on Netflix at once. We still need time to get a full picture of how the show is performing, but it is certainly in a similar category with both “Hacks” and “The White Lotus” in terms of the amount of attention it has garnered in its first few days.