At the MMA’s recent CMO summit, the conversation kept circling back to one thing: AI is accelerating the push to operationalize creative. In practice, this looks a lot like a long-promised idea finally edging toward reality: personalization at scale, but with the infrastructure to actually deliver it.
Additional coverage:
- With Linda Yaccarino out of the picture, Elon Musk is once again acting as X’s main conduit to marketers.
- Sure, there’s gloom and doom if you want to go looking for it. But there’s also reasons to be cheerful (well, cautiously optimistic) about the ad economy.
- In another push for greater control, brands are turning to creator-created content in their influencer campaigns.
- In the AI era, there's a new MVP in the room. Publishers are hiring execs for the role of the AI negotiator to strike deals with platforms -- not just for revenue, but for survival. (This story is a Digiday+ member benefit. For full access, consider subscribing).
- Sunglass Hut is betting on streaming TV ads to drive reach and increase traffic. One of its latest campaigns drove people to its stores through special localized QR codes.
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Top Stories
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Ivy Liu
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Marketers move to operationalize creative work.
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howdy!
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With Linda Yaccarino out of the picture, Elon Musk is once again acting as X’s main conduit to marketers.
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Advertisement
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In a landscape defined by disruption, marketers are future-proofing campaigns by using unified, omnichannel programmatic platforms that can pivot quickly.
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howdy!
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There’s reasons to be cheerful (well, cautiously optimistic) about the ad economy. Because the gloom expected earlier in the year hasn’t really materialized.
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Join this virtual event on Aug. 13 at 1 p.m. ET, or watch on demand, for actionable insights into embracing interactive video and the open web to achieve stronger performance, broader reach and higher engagement.
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howdy!
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In another push for greater control, brands are turning to creator-created content in their influencer campaigns.
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Advertisement
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As belts tighten, the value of programmatic CTV lies in helping advertisers reach the right audiences, prove performance and optimize spending in real time — all while maintaining the premium, high-attention environment of the TV screen.
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howdy!
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Publishers are increasingly creating and filling the role of the AI negotiator, tasked with working with tech companies and platforms to strike deals and reshape publishers’ businesses.
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howdy!
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Sunglass Hut is betting on streaming TV ads to drive reach and increase traffic. One of its latest campaigns drove people to its stores through special localized QR codes.
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