Aug. 7 - Inside Disney’s streaming moves | Bud Light gets ready for football

Bud Light kicks off NFL season with at-home tailgates, Peyton Manning; Olipop appeals to young men with SpongeBob flavor, Roblox experience; Why Kellanova’s snack brands inked first sports deal as a group; How Carl’s Jr. built on big game success with social star Alix Earle

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Daily Dive

Aug. 7, 2025 | Today’s news and insights for marketing leaders

BROUGHT TO YOU BY — Marketing Dive’s studioID

Building Long-Term Customer Relationships

To acquire and retain lifelong consumers in the next generation of retail and F&B, companies will need to embrace efficient and consumer-centric ways to reach and engage customers. Learn how in this report.

What Disney’s NFL, WWE deals mean for the future of streaming ads

With streaming now representing more than 40% of its total upfront volume, the entertainment giant is looking to gird itself as linear TV declines.

Bud Light kicks off NFL season with at-home tailgates, Peyton Manning

The spot from Anomaly follows the brand’s well-received Super Bowl spot and a recent tie-up with Netflix and Manning’s Omaha Productions.

Olipop appeals to young men with SpongeBob flavor, Roblox experience

Players within the existing SpongeBob Tower Defense game in Roblox can collect cans of the new Pineapple Paradise flavor as an in-game reward.

Why Kellanova’s snack brands inked first sports deal as a group

Ahead of the 2026 FIFA World Cup, the Cheez-It and Pop-Tarts marketer has teamed with U.S. Soccer, the governing body for MLS and the NWSL.

How Carl’s Jr. built on big game success with social star Alix Earle

The fast-food chain has featured the TikTok personality in a series of campaigns that harken back to the racy ads it ran over a decade ago.

How Yum Brands predicts the ‘it’ beverage of the future

Yum Brands CMO Ken Muench explains how the company knows, years ahead of time, which flavors it will pursue for beverage innovation.

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